Running a business as a creative is a full-time job on top of the full-time job of, you know, actually creating. Between the algorithms, content calendars, and oh-so-many platforms screaming for your attention, you might feel like you’ve spent more time marketing your art than making it. That’s where SEO comes in.

What Is SEO and Why Should Creatives Care?

Search Engine Optimization (SEO) is the art (yes, art!) of making your website easy for search engines like Google to understand. It’s how you make sure that when someone searches for “handmade ceramics with a witchy vibe” or “custom watercolor pet portraits,” your site is what they find.

Why should you care? Because SEO doesn’t just bring in more eyeballs—it brings the right ones. These are the people who are already searching for what you offer. They’re primed and ready to fall in love with your work. And when done right, SEO means less hustling and more time for creating.

The Holistic Benefits of SEO for Creatives

I am all about creating freedom, balance, and sustainability in your business. SEO helps with that and that’s why we moved from social media management to done for you SEO services.

1. Freeing Up Your Time

With strong SEO, your website becomes your hardest-working employee. It attracts and nurtures leads 24/7. That means fewer late nights scrambling to post on social media and more time to focus on what lights you up.

2. Enabling Creative Flow

Constantly promoting your work can drain your creativity. SEO gives you the mental bandwidth to dive back into your projects, knowing your marketing is working behind the scenes.

3. Sustainable Growth

A solid SEO strategy creates a steady flow of traffic and inquiries. Less ups and downs even if you FEEL up and down.

Why Blogging is a Game-Changer for Creatives

Blogging is one of the most powerful tools. Here’s why:

• A blog lets you share the “why” behind your work, connecting with your audience on a deeper level.

• Blogs with relevant keywords make your website more likely to show up in search results.

• A well-crafted blog positions you as an expert in your field, making potential clients more likely to choose you over competitors.

For example, a blog titled “5 Tips for Styling Your Boho-Inspired Ceramic Planters” could draw in plant lovers who then discover your shop and become customers.

Real-Life Impact: How SEO Helps Creatives Thrive

Still skeptical? Here’s how SEO makes a tangible difference:

• Our neurodivergent illustrator gets to focus on creating because their website is constantly bringing in clients who resonate with their work.

• Our ceramic artist gets to cut back on social media because their blog is driving steady traffic to their shop.

• Our healer-client is growing their practice through SEO-driven inquiries, freeing them up to spend more time with their clients and less time chasing leads.

How to Get Started with SEO (Without Overwhelm)

Here’s the good news: you don’t have to do this alone. If the thought of figuring out keywords, alt text, and meta descriptions makes you gag, let an expert (like us) handle it for you.

But if you’re a DIY kind of creative, start here:

1. Optimize Your Website: Make sure each page has clear headings, compelling copy, and fast loading times.

2. Write Relevant Blogs: Think about what your audience is searching for and create blog posts that answer their questions.

3. Use Tools: Platforms like Google’s Keyword Planner can help you find keywords to target.

if you’re sold on SEO but you don’t want to do it yourself…

I get that you didn’t start your business to spend hours on marketing. We specialize in SEO and blog strategies that work behind the scenes, giving you the freedom to focus on what matters most—your art, your family, traveling, your vision… your sanity.