When you’re running a creative business (like selling crystals, handmade art, or offering wellness services) marketing often feels like a necessary evil. You need it to grow, but it can quickly become overwhelming, especially when you’re trying to balance inventory, customer service, and the creative work you actually want to do. That’s exactly how one of our clients, a crystal shop owner, felt when she came to us.

"Will they care as much as I do? Will they actually understand what I need? Are they going to screw it all up?" Trust me, we get it. We’ve had clients who held onto their marketing with a white-knuckle grip because they were convinced no one could possibly care about their business like they do. (Spoiler alert: they changed their minds.) We are also very much this client. It took us SIX YEARS to get our branding done by a professional. And, then, it was like POOF- why didn’t we do this sooner!?

Running your own business can feel a lot like staring at the same painting every single day. You see the colors, the shapes, the tiny details… but after a while, it’s hard to tell if it’s even good anymore. That’s what happens when you’re too close to your own business. You’re not seeing the whole picture and it’s holding you back from growth.

If you’ve ever wondered what goes into running a small marketing studio (or how much really happens behind the scenes) let me give you a glimpse. Running a business is about small, intentional steps that add up to something meaningful.

Here’s what the last 60 days have looked like for us at Swoco Studio, from refining our own business messaging to supporting our clients, aaand building Microdose Marketing™️…

If you're a photographer balancing family sessions, headshots, and branding work, you need more than just pretty pictures. This guide breaks down how to optimize your site for SEO, create content that connects, and make it easy for dream clients to find you. Stop leaving money on the table, and let your website wooooork.

Marketing doesn’t have to feel overwhelming or out of reach. We encourage small, intentional steps that align with your business and energy. Whether you’re reworking your website, brainstorming social posts, or connecting with your audience authentically, this method helps you build a sustainable foundation without burnout.

Lead magnets don’t have to feel forced. Create something that aligns with your brand, resonates with your audience, and offers actual value. Whether it’s a free guide, a paid workbook, or a simple checklist, we’ll show you how to create a lead magnet that feels right for your business.

Sick of feeling like you need to say "yes" to everything in your business? Discover why embracing a “no” mindset and showing up authentically can actually create deeper marketing connections and attract your ideal clients… no perfection required.

Think blogging is dead? It’s not. Writing for your website is one of the most powerful ways to connect with your audience and attract your ideal clients… especially for artists, healers, and creatives. Here’s why it works and how to get started, even if writing isn’t your thing.

Whether it’s landing dream clients who respect your boundaries or hitting that next big milestone in your business, vision boards help focus your energy and remind you why you’re working so hard. With science-backed benefits like activating your brain’s filter system (hello, Reticular Activating System) and boosting confidence through visualization, they’re more than just a creative outlet… they’re a tool for real results.

Being a business owner is equal parts rewarding and exhausting. Whether you're managing clients, balancing tasks, or just trying to keep up with everything, it’s easy to carry stress around like a heavy backpack you forgot to take off. A release meditation is your permission slip to set that weight down… because you can’t carry everything and still move forward.

You’ve probably heard the phrase “business isn’t personal,” right? Well, I think that’s nonsense. Your business is personal… especially if you’re running something creative, intuitive, or built around your passions. And when things feel personal, the overwhelm and indecision hit differently. That’s where tarot can swoop in and help you untangle the mess. I get it- tarot might not feel like a “serious” business tool, but hear me out.

This year, I learned that growth doesn’t always come from working harder or doing more. Sometimes, the best ideas show up when you stop forcing them. Stepping back doesn’t mean you’re failing; it means you’re making space for something better to come through. It’s taken me a while to accept that not everything deserves my energy. Just because everyone else is doing it doesn’t mean it’s right for me, or for the people I’m trying to serve.

The future of marketing in 2025 isn’t about doing more… it’s about doing what actually works. From smarter SEO strategies to optimizing video, voice, and podcasts, the key is building a sustainable foundation that connects you with the right audience. Social media alone won’t cut it anymore. Align your marketing with your goals and create content that works for you, even when you’re offline.

Marketing doesn’t have to mean performing for the internet. You don’t have to become something you’re not. You don’t have to push yourself to post daily or force energy you don’t have. When you focus on foundational marketing, you’re setting up your business so it can support you. The right people will find you- and they’ll be glad you showed up. Your work is enough. You are enough. Marketing can feel good, even for us quiet ones.

It was one of those weeks where the wins and the challenges come hand in hand, testing your patience, your boundaries, and, honestly, your sanity.

If I’ve learned anything from running a business while raising two kids, homeschooling, and trying to keep some semblance of balance, it’s that you can’t do it all. You can’t hold onto everything, and sometimes the right decision is also the hardest one.

There’s something magical about those moments when things just click. For the past week, I’ve been posting a new series called Microdose Marketing, and let me tell you, the response has been incredible—better than anything I’ve put out in a long time. But what’s even more special is how this concept came together so naturally after a lot of (let’s be honest) trial and error.

If you’re wondering why a marketing business has a river guided meditation script, it’s because we believe in approaching everything—business, marketing, and life—with intention and balance. Just like the river flows steadily, creating pathways over time, sustainable marketing is about small, thoughtful actions that build big results.

I guess an intro post every once in a while isn’t a bad thing since there seems to be new people here every week. I’m Kelly (but you can call me Kali), and I run SWOCO Studio with my husband, Mike. We’re a husband-and-wife marketing duo who work closely with business owners to build sustainable growth strategies without the stress of constant online stress. If we were chatting over coffee right now, I’d start by telling you this: We’re not some big agency. It’s just the two of us.

If you’re a healer, coach, or energy worker, tech probably isn’t your happy place. You didn’t get into your field to spend hours on social media or trying to figure out how to make Google like your website. But staying visible online feels non-negotiable these days, right?

Here’s the good news: you don’t have to choose between maintaining a thriving practice and your sanity.