How to Market Your Business Without Living on Social Media

Posting, responding, planning, promoting, and repeating it all, day after day. Social media works, but for many business owners, it’s exhausting. So, how do you actually *grow* your brand without spending all your time online? The basic gist of our current strategy combines SEO that brings in traffic, blogs that position you as the expert, and landing pages that guide your clients exactly where they need to go- after a solid foundation of those, we include paid ads with a specific focus on retargeting ads for awareness, nurturing and conversion. You get the freedom to focus on what you’re passionate about, while we handle the marketing that keeps your business growing.

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Your website is more than a “digital storefront” (ugh, these industry buzzwords make me gag); it’s the one piece of your online presence you truly own. First things first, you want it to be *findable*—like setting up shop on a busy street instead of a side alley. This is where SEO (search engine optimization) comes in. By targeting specific keywords and ensuring your site is structured for search engines, your site becomes a magnet for people already searching for what you offer.

*Real-world example:* Imagine you’re a home renovation company. Without SEO, someone searching “bathroom remodel Southcoast” might never find you, no matter how skilled you are. With SEO, your site appears right where locals are searching for “Southcoast bathroom remodels” or “kitchen upgrades near me.” Now, your website works 24/7, bringing leads to you.

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Instead of focusing on 30 social posts a day, create content that lives on your site and can be repurposed. Blogging is a powerful, often underestimated tool. With blog posts, you’re giving potential clients useful information that’s optimized to answer their questions or provide solutions. When done right, your blogs don’t just bring traffic—they create trust. And the best part? Once they’re up, they keep working for you. For instance, a post explaining a common problem in your industry or offering insights on your process can keep bringing in leads month after month.

*Example: Say you’re a jeweler. A blog post like “5 Tips to Care for Your Handmade Jewelry” stays relevant all year. Each time a jewelry lover searches “how to care for silver jewelry,” they could end up on your post, checking out your pieces and possibly becoming a new customer—even if you haven’t posted on social in weeks.

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While blogs attract, optimized landing pages *convert*. If you’re launching something new or want to drive a specific action (like scheduling a consult), create landing pages designed to engage and guide viewers to a clear next step.

*Example: If you’re launching a new seasonal product, like handmade ceramic mugs, a landing page can spotlight the product, explain the inspiration behind it, and drive visitors to buy. Unlike a general homepage, this landing page speaks directly to mug enthusiasts and converts their interest into purchases.

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If you’re looking to scale up or reach a larger audience without the daily grind, paid ads—when used strategically—can do just that. Ads can drive people who are already interested in what you offer directly to your website, blog posts, or landing pages. This means you’re getting in front of new leads without needing to show up online constantly. Retargeting ads are especially effective for reaching people who’ve visited your site but haven’t yet taken action. It’s a subtle, helpful reminder, not a hard sell, and it lets you keep the connection going without being on socials daily.

*Example: Let’s say you’re a wellness coach. Someone visits your site but gets distracted before booking a session. A retargeting ad on Instagram reminds them about your coaching, bringing them back to book once they’re ready. It’s a gentle nudge without needing you to actively post or follow up. We focus on ads that don’t drive people crazy and our strategies focus on your community that CONSENTS to marketing communications.

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Our Rooted & Rising Signature Strategy

Step 1

• SEO Audit

• Keyword Research

  • We’ll find the exact keywords your ideal clients are searching for and use them strategically throughout your site

• Technical SEO Cleanup

  • We handle things like site speed, mobile optimization, and any other techy stuff that Google loves.

Step 2

• Blog Strategy + Execution

  • We’ll develop a plan for optimized blog posts per month. Each post is crafted to build authority, answer your audience’s top questions, and rank in search engines.

• Landing Page Strategy + Creation

  • To drive conversions, we create a minimum of 1 optimized landing page each month that guides your visitors toward taking the next step, whether it’s signing up, contacting you, or making a purchase.

Step 3:

• Retargeting Ads

  • Retargeting ads are a way to reconnect with people who’ve already visited your site, showing them ads to keep your business fresh in their minds and encourage them to come back.

• Ad Strategy Linked to Optimized Landing Pages and Offers

  • We build ads around the specific services or products that will appeal most to your audience, using the landing pages and offers we’ve optimized together to create a smooth, efficient customer journey.

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When you combine SEO-driven traffic with targeted ads, you’re building a sustainable system that doesn’t depend on a steady stream of social posts. This strategy lets your website, blogs, and landing pages carry the load of bringing in new clients, and as your SEO strengthens, your reliance on daily posts and social hustle lessens. I’d be lying if I said YOU CAN LEAVE SOCIALS all together- I mean, you can. Business existed long before socials did. BUT, you can also use your socials to drive more traffic to your website. You can also take breaks if you need them or maybe *gasp* ENJOY being there again. These aren’t random strategies—they’re specifically created to build you up as the expert, create a steady stream of organic traffic, and simplify the client journey from start to inquiry. And the best part? It’s all designed to save you time and free up that creative energy. Instead of scrambling for social posts, you’re building a lasting presence that feels true to you.

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Building this kind of marketing foundation is exactly what we do in our **Rooted and Rising Package**.