I hate the word “blog".” It sounds like something overly polished or corporate… like you need a degree in creative writing or bro-marketing to make it happen. But truthfully, blogging (aka just writing anything for your website) is one of the most powerful tools for artists, healers, and creative business owners to connect with their people.

It’s about creating something meaningful that shows your audience who you are, what you do, and why you’re the one to help them.

Blogging isn’t dead…it’s just misunderstood.

Why Writing for Your Website Matters

Imagine someone Googling something like:

• “How can energy healing help me manage anxiety?”

• “How do I choose the perfect piece of art for my home?”

• “What’s the best way to cleanse crystals after buying them?”

Now imagine your website being the one they click on. You’re not just answering their question… you’re inviting them into your world. You’re building trust before they even send you an email or DM.

That’s the beauty of writing for your website. It’s not about shouting into the void or hoping the algorithm smiles upon you. It’s about creating a space where your ideal clients can find you on their terms.

Real-Life Example: The Artist Who Connected Through Storytelling

One of our clients, a New England-based painter specializing in moody, dramatic art, felt overwhelmed by marketing. We wrote a blog for her about How to Choose Art That Matches Your Energy. The blog shared tips about choosing artwork that feels aligned with a space’s vibe and energy.

Not only did the blog help her audience feel more confident about buying art… it also positioned her as someone who gets it. Her sales went up, and she started receiving inquiries from people who said, “I feel like you’re speaking directly to me.”

The Key to Writing for Your Website: Make It Personal

Let’s get one thing straight: you don’t need to sound like a marketing expert to write for your website. In fact, you shouldn’t. Your audience doesn’t want “perfect.” They want you. Also, many people are now searching google via voice text, which means they are SUPER casual in their asking and we need to write content that answers the questions they ask- specifically in their language.

How to Get Started

1. Think About Your Audience
   What do they care about? What questions are they asking Google? Write about that.

Example: A Reiki healer could write:

• “What to Expect During Your First Reiki Session”

• “How Reiki Can Help You Feel More Balanced”

An artist could write:

• “How to Choose Art That Feels Like Home”

• “5 Ways to Create a Gallery Wall Without Stress”

1. Talk Like a Human
   Skip the fancy talk. Pretend you’re talking to a friend over coffee. The more approachable you sound, the more your audience will connect with you.

2. Focus on One Thing
   You don’t need to cram every thought into one piece. Pick one topic, one question, or one idea, and keep it simple.

Microdose of Marketing: Write Your First Blog

Have 10 minutes? Here’s a quick exercise to help you get started:

1. Write down the top 3 questions your clients or customers ask you all the time. (pro tip: If you can only think of something basic, type it into Google and look at the other questions that pop up.)

2. Choose one question and brainstorm a few key points to answer it.

3. Write a sentence or two for each key point… don’t overthink it.

Example: A crystal shop owner might answer, “How do I cleanse new crystals?”

• Point 1: Why cleansing crystals is important.

• Point 2: Simple ways to cleanse them (e.g., sunlight, moonlight, sage).

• Point 3: How often to cleanse crystals.

Boom! you’ve got the outline for a blog that will connect with your audience and drive traffic to your site.

Steal Our Marketing Plan

Marketing doesn’t have to feel like an endless grind. Here’s the Swoco approach, broken into bite-sized steps:

1. Create Content That Works While You Rest
   We help our clients write website content that doesn’t disappear after 24 hours. Blogs, SEO-optimized landing pages, and evergreen resources keep working for you long after they’re published.

2. Repurpose Everything
   Turn one idea into multiple pieces of content. That blog you wrote? Pull a tip from it and post it on Instagram. Use it in an email. Talk about it in a Reel. You don’t need to start from scratch every time.

3. Focus on What Feels Good
   Marketing should support your creativity, not drain it. Whether it’s blogging, optimizing your website, or running ads, pick the strategies that align with how you want to show up.

4. Get Help When You Need It
   Our SEO and blog writing retainer services take the stress off your plate. We’ll do the research, strategy, and writing for you, so you can focus on your clients, your art, or just breathing.

FAQs About Swoco’s Approach to Marketing

Q: I hate writing. Do I still need a blog?
A: If writing isn’t your thing, we’ve got you covered. Swoco handles the writing, strategy, and research so you can focus on what you do best.

Q: Do I need to post every week?
A: Nope. Quality matters more than quantity. One well-written, SEO-optimized blog can work harder for your business than 20 rushed ones.

Q: What if I don’t know what to write about?
A: We brainstorm ideas with you, based on your business, your clients, and what they’re searching for.

Q: Can I skip blogs and focus on social media?
A: You can, but blogs and SEO help people find you outside of social media. It’s all about balance… and having multiple ways for your clients to discover your work.

Ready to Stop Overthinking and Start Connecting?

If writing for your website still feels overwhelming, we’re here to help. Follow the microdose marketing series on Instagram for bite-sized ideas, or reach out to learn more about our SEO and blog writing retainer services.