What Exactly Is Paid Ads Management?

Paid ads management isn’t just throwing money at Facebook or Pinterest or LinkedIn or Google and hoping something sticks. It’s about strategically designing, running, and optimizing ad campaigns that reach the right people at the right time. Whether it’s on Facebook, LinkedIn, or Instagram, a well-managed ad campaign fast-tracks your visibility in ways organic posts just can’t.

It's about connection. Our approach isn’t to trick people into clicking. It’s about creating ads that align with your values and speak directly to the people who resonate with your message.

Why Should You Bother with Paid Ads?

• Organic reach takes time, but paid ads get you in front of the right people immediately.

• We use data to make sure your ads reach the people who are most likely to connect with you—based on interests, behaviors, and demographics.

• Unlike organic posts, you can track every single click and conversion. You’ll know exactly how your money is working for you.

Investing in Paid Ads Management: Is It Worth It?

You didn’t start your business to spend all day fucking around aimlessly with ad platforms. Hiring a professional to manage your paid ads gives you the best of both worlds—visibility and peace of mind. Here's why it's worth it:

• We know the ins and outs of ad platforms. We’ll make sure your ads actually do what they’re supposed to.

• You can get back to doing what you love… helping your clients, growing your business, and, of course, sticking to your own wellness routine.

• When ads are managed correctly, they bring in higher returns.

Common Challenges That Lead to Paid Ads

Have you been struggling with these common issues?

• Your website isn’t getting the visitors it needs.

• People aren’t sticking around or interacting with your content.

• Your competitors are thriving while you’re stuck in neutral.

These are clear signs it’s time to consider paid ads to get your business in front of more eyes—and the right eyes.

How Paid Ads Actually Work

Here’s how we break it down for you:

1. Whether you want more leads, nurturing, awareness, visibility or sales- we’ll create a strategy to meet your goals.

2. We’ll narrow down your ideal client based on behaviors, interests, and demographics.

3. We’ll help you pick the ones that will work best for you.

4. We watch your campaigns closely, making adjustments so you get the best results.

How Do You Know It’s Working?

We measure success with real data. Here’s what we look at:

• Click-Through Rate (CTR): How often people are clicking on your ads.

• Conversion Rate: How many people are taking action after clicking.

• Cost Per Click (CPC): We make sure your ad spend is efficient.

• Return on Ad Spend (ROAS): For every dollar you spend, we track how much revenue it brings in.

Why We Switched to Multi-Channel Marketing

We used to focus almost exclusively on social media. But we saw that relying on one platform limited our clients’ growth—and ours. So we expanded our strategy to include paid ads, SEO, and blogging. This multi-channel approach frees up your time while keeping your marketing running in the background, so you can stay grounded and focus on your business.

Budgeting for Paid Ads

Wondering what it costs? Here’s a quick breakdown:

• Management Fee: Expect to pay between $1,200 and $3,000 per month for professional management.

• Ad Spend: We recommend a starting budget of at least $1000 per month, depending on your goals and desired reach.

Why Swoco Studio?

We get it… there are plenty of agencies out there. But at Swoco Studio, we specialize in authentic, results-driven marketing. We are not jerks. We want your business to succeed as badly as you do. Because we give a shit.