What are retargeting ads?
What Are Retargeting Ads?
Ever wonder why you keep seeing ads for that pair of shoes you looked at once? That’s one form of retargeting ads. You know that course you thought about signing up for on Instagram? The one that you keep seeing on Facebook and Pinterest now? That’s retargeting.
Retargeting targets people who’ve previously visited your website or engaged with your brand previous. These ads follow users around the web, reminding them of what they’re missing out on. My personal favorite obsessive retargeting brands? Amazon and Halara. I mean, they REALLY figured this shit out.
Why Use Retargeting Ads?
So, why should you care about retargeting ads?
Retargeting ads have a higher conversion rate because they target warm leads- people who’ve already shown interest in your products.
These ads keep your brand fresh in potential customers' minds.
They’re more cost-effective than traditional ads since they focus on a warm targeted audience.
Why Invest in Retargeting Ads?
Many potential customers abandon their carts or leave your site without converting. Retargeting brings them back.
Since you’re targeting interested users, your return on investment tends to be higher.
Retargeting ads can be personalized based on user behavior, making them more effective.
Why use Retargeting Ads?
Before jumping into retargeting, you might face some challenges:
if people are visiting your site but not converting, retargeting can help bring them back.
Many people add items to their cart but get distracted before buying. Retargeting can remind them to complete their purchase.
If potential customers are forgetting about your brand, retargeting keeps you top of mind.
Setting Up Retargeting Ads
Add a small piece of code (pixel) to your website to track visitors.
Segment your audience based on their behavior (e.g., visited product pages, added items to the cart).
Create ads for each segment. Make them visually appealing and compelling.
Use platforms like Google Ads, Facebook Ads, and LinkedIn Ads for your campaigns.
Launch your campaigns and monitor their performance closely.
Measuring Success
To measure the success of your retargeting campaigns, focus on these metrics:
Click-Through Rate (CTR): Indicates how often people click on your retargeting ads.
Conversion Rate: Tracks how many users complete the desired action after clicking on your ads.
Cost Per Conversion: Measures the cost-effectiveness of your campaigns.
Return on Ad Spend (ROAS): Calculates the revenue generated for every dollar spent on ads.
Budgeting for Retargeting Ads
If you’re considering hiring an agency like Swoco Studio to manage your retargeting ads, here’s what you can expect:
A ad managers near Boston with years of experience might charge anywhere from $1,200 to $3,000 per platform per month plus ad spend budget. The retainer depends on the scope and complexity of your campaigns.
Why Choose Swoco Studio?
We know what we are doing. We communicate every move we make. The results are shared transparently. We aren’t snobs and we don’t expect you to know all answers. We are a millenial couple from south of Boston just using our skills to make an honest living while helping other business owners do the same. It’s really not that deep lol Looking for someone to manage your ads so you can live your life?