Paid Ads and Retargeting Ads

Paid ads are advertisements you pay for on platforms like Facebook, Instagram, and LinkedIn. They target specific audiences based on criteria such as location, interests, behavior, or demographics. You set the budget, and we use that budget to strategically place your ads in front of people who are likely to engage with your business.

Retargeting ads show your business to people who’ve already visited your website or interacted with your brand. It’s a smart way to stay top of mind for potential customers who didn’t take action the first time around. Think of it as a reminder—people are busy, and sometimes they just need a little nudge to come back and convert.

Our service starts at $1,200 per month per platform for management, which covers all the strategy, and monitoring we do for you. This does not include the design of graphics- we are happy to offer that for an additional investment. On top of that, there’s the ad spend, which is the budget you want to allocate to the actual ads. You’re in control of how much you want to spend on ads each month, and we help you use that budget effectively.

Short answer: No. Long answer: Marketing is part art, part science. While we can’t guarantee specific outcomes like a set number of sales or leads, we do guarantee that we’ll set up, optimize, and manage your ads with the goal of driving results. We closely monitor performance and make ongoing adjustments to get you the best possible return on your investment. Sometimes it takes time to find the winning formula, and that’s normal.

Results depend on factors like your industry, budget, and audience. Some clients see immediate results, while others may take longer to gain traction. Typically, you can expect a steady increase in traffic, engagement, and eventually conversions as we continue to refine and optimize the ads. We’ll be transparent with you along the way about what’s working and what’s not.

We use data-driven targeting methods to reach your ideal audience. We’ll define parameters like location, interests, demographics, and behavior to make sure your ads are seen by people most likely to take action. With retargeting ads, we’ll focus on people who’ve already visited your site or engaged with your brand.

We take care of the entire process—designing the visuals, writing the copy, and setting up the campaigns. Everything is customized to fit your brand and objectives. We also run A/B tests (different versions of the ads) to see what works best and make adjustments accordingly. Please note that graphic design is not included in the $1200 management fee. We are happy to design for an additional fee.

We manage paid ads on Facebook, Instagram, and LinkedIn. Each platform has its strengths, and we’ll guide you on which is best for your business based on your goals and target audience. At this time, we do not manage Google ads.

Yes, we offer Google ads.

There’s no one-size-fits-all answer. Your ad spend depends on factors like your industry, goals, and how competitive your market is. We typically recommend starting with at least $500 to $1,500 per month per platform for the ad budget, but we can work with you to find the sweet spot.

It varies. Some businesses see results within the first few weeks, while others may take a few months to really start gaining traction. Paid ads and retargeting often require ongoing tweaking and optimization. The first 30-60 days are typically a testing period to see what works best.

Yes. We provide monthly reports that break down your ad performance in easy-to-understand terms. You’ll see how many people are clicking, engaging, and converting. We’ll also explain what the numbers mean and how we’re improving the ads over time.

We constantly monitor your ad campaigns and make adjustments based on the data. If something isn’t working, we pivot—whether it’s changing the ad copy, adjusting the targeting, or reallocating the budget. We’re proactive in making sure your ads get the best possible results.

Our paid ads + retargeting ads services require a 6-month minimum commitment. If you decide to cancel, we require a 60-day written notice. Please note that all services are non-refundable, so if you cancel within the 6-month period or after, no refunds will be issued for any previously paid fees.

Not unless you want to be! We handle everything from start to finish—setup, design, targeting, and ongoing management. You’ll get regular updates and reports, but you don’t need to worry about the day-to-day details.

Our $1,200/month per platform fee covers everything from strategy to reporting:

• Audience research and targeting

• Custom copy

• A/B testing and optimization

• Retargeting campaigns

• Ongoing monitoring and adjustments

• Monthly performance reports

*our $1200 fee does not include graphic design. We are happy to do this for an additional fee