What Actually Happens When You Outsource SEO and Blog Writing?
"Will they care as much as I do? Will they actually understand what I need? Are they going to screw it all up?" Trust me, we get it. We’ve had clients who held onto their marketing with a white-knuckle grip because they were convinced no one could possibly care about their business like they do. We are also very much this client. It took us SIX YEARS to get our branding done by a professional. And, then, it was like POOF- why didn’t we do this sooner!?
But let’s talk about what actually happens when you outsource SEO and blog writing to someone who knows what they’re doing. It’s not just about crossing something off your to-do list. It’s about freeing yourself up to do the work you actually love… and seeing real results in the process.
Getting to Know Your Business
The first thing we do is get to know you. Not just the bullet points of what you offer but the why behind it. What’s your vibe? Who are your people? What’s keeping you up at night? (We’re basically your business therapist at this stage.)
Take one of our clients who runs a boutique jewelry store. They came to us overwhelmed and exhausted from trying to market their business while also designing, managing inventory, and running a storefront. During our onboarding process, we learned their ideal customers were women looking for meaningful, handcrafted pieces… but their website wasn’t conveying that story. We got to work translating their brand into optimized website content and blogs that spoke directly to their audience.
The result? Their online traffic increased by 40%, and they had more time to focus on creating designs they loved and connecting with their community.
Research and Strategy
SEO isn’t magic, but it is strategic. When we take over your SEO, we start with:
Keyword Research: We dig deep into what your ideal customers are searching for and make sure your website aligns with those searches.
Competitor Analysis: Who’s showing up on Google for the same keywords you want to rank for? What are they doing right (or wrong)?
Content Strategy: We map out what kind of content will drive traffic to your site, whether that’s blogs, FAQ sections, or landing pages.
For example, we worked with a luxury property management company that wanted to attract high-end clients. We created blogs targeting keywords like "luxury vacation rentals in [their region]" and "how to choose the perfect property manager." Not only did this boost their Google rankings, but it also positioned them as the go-to authority in their niche.
The Writing Process
Writing is about creating content that resonates with your audience while also pleasing the Google gods.
Every client has their own personality. We make sure your blogs sound like you (if you had unlimited time and a professional writer’s skillset).
Just clear, engaging content that your readers (and search engines) will love.
Every piece of content we write has a purpose, whether that’s driving traffic to your site, getting people to sign up for your newsletter, or encouraging them to book a consultation.
One of our clients, an artist who wanted to sell more original work online, had a blog that was all over the place… topics were scattered, the tone was inconsistent, and there were zero CTAs. We stepped in, created a cohesive content plan, and wrote blogs that showed potential buyers how to choose art that fits their home and personality. The result? More website traffic, more inquiries, and ultimately more sales.
The Results
Here’s what actually happens when you outsource your SEO and blog writing to Swoco:
Your website becomes a magnet for people searching for exactly what you offer.
You’re not just getting more eyeballs on your site; you’re getting the right eyeballs: people who are ready to buy, book, or connect.
Imagine not having to worry about keyword research or whether your blog is SEO-optimized. Imagine focusing on the parts of your business you actually love.
SEO isn’t a quick fix, but it’s one of the most sustainable ways to grow your business. With the right strategy, your content keeps working for you long after it’s published.
Why Outsourcing Is Worth It
Handing over your marketing can feel intimidating. When you hire experts who genuinely care about your business, you’re not just outsourcing a task. You’re investing in growth, clarity, and peace of mind.
Signs it might be time to outsource your SEO and blog writing:
You’re spending more time on marketing than on your actual business.
Your website isn’t bringing in the leads or sales you’d hoped for.
You know you need SEO, but the whole concept makes you overwhelmed, irritated and uninspired.
You’re tired of trying to do it all yourself and ready to focus on what you love.
If any of this sounds familiar, let’s talk. We’ll handle the strategy, the writing, and the technical stuff so you can get back to doing what you do best.
Ready to See What’s Possible?
At Swoco Studio, we’re partners in your success. Whether you’re a luxury brand looking to scale, an artist wanting to connect with buyers, or a boutique business ready to grow, we’re here to help.
Let’s turn your website into your business’s hardest-working employee. Reach out today to see how we can make it happen.
