Frequently Asked Questions

Got questions about what we do, how we do it, and why it even matters? Whether you’re curious about SEO, wondering if blogs are still worth it, or just trying to figure out how our referral program works, we’ve got answers.

About Swoco Studio

  • We create marketing via your website that works for small-to-medium businesses, solopreneurs, and brick-and-mortar shops that want to grow without losing their sanity. SEO, optimized content (like blogs and landing pages), and strategies that let your website work harder so you don’t have to.

  • Holistic, ethical, and intentional. We’re not here to sell you quick-fix strategies that fizzle out in a month. We focus on building a solid foundation so your marketing feels aligned and actually works long-term.

  • Nope, but we do tend to vibe best with business owners who care about quality and connection. If you’re into doing things right (instead of rushing to keep up with trends), we’re probably a good match.

  • Yes! Swoco Studio is a husband-and-wife team, which means you’ll work with us. Kelly handles strategy and client relationships, and Mike works his magic with SEO and content creation. No outsourcing to random freelancers. You get us.

  • No, but we’re upfront about pricing because we believe in doing things the right way. Our SEO and blog writing retainer starts at $1200/month, and it’s designed to get real results.

  • We don’t, but we’re happy to recommend someone who does. Our focus is on SEO and foundational marketing that doesn’t rely on algorithms.

  • For our SEO and blog writing services, we recommend a 6-month minimum to see the best results. Marketing takes time, and we want to make sure you get the full benefit.

  • Not at all. We’ll guide you through the process and handle the heavy lifting. All we need from you is insight into your business and your goals.

SEO Basics

  • SEO stands for Search Engine Optimization. It’s how we help your website show up when people Google things like “best crystal shop near me” or “how to cleanse crystals.” SEO makes sure your business is visible to the people searching for what you offer.

  • Imagine having a website that works 24/7, bringing in new clients while you’re busy living your life. That’s what SEO does. It helps your ideal audience find you without you having to constantly post on socials.

  • It’s not instant (sorry, no magic wand here). You’ll typically see solid results within 3-6 months of consistent effort. But the best part? The results are sustainable and keep building over time.

  • Absolutely. We handle the nerdy stuff so you don’t have to. Whether it’s keyword research, optimizing your site, or creating content, we take care of it all and explain it in normal human language.

Content Creation

  • Optimized content is anything we write for your website… blogs, FAQ sections, landing pages, etc… that’s designed to attract and engage your ideal clients. It’s not just writing for writing’s sake; it’s strategic.

  • Blogs answer your audience’s questions, showcase your expertise, and boost your SEO. Plus, they’re evergreen… meaning they keep working for you long after they’re posted.

  • Not at all. We brainstorm topics based on your business, your audience, and what they’re searching for. We make the process easy, so you can focus on what you do best.

  • That’s what we’re here for. You tell us about your business, and we handle the rest… writing, editing, and optimizing. Easy.

  • It’s a bite-sized approach to marketing that helps you build a strong foundation in small, manageable steps. 10- to 30-minute tasks that actually make a difference.

  • The workbook is packed with creative exercises, journaling prompts, guided visualizations, mindset quizzes, and step-by-step guidance to help you take control of your marketing without feeling overwhelmed.

  • It’s perfect for business owners who aren’t ready to outsource but still want to grow their business. Whether you’re a maker, artist, healer, or entrepreneur, this workbook will meet you where you’re at.

Microdose Marketing Workbook

Referral Program

  • It’s simple: refer someone to us, and if they sign up for a 6-month marketing retainer at $1200+/month, we’ll send you a $150 Visa gift card once they complete 60 days with us.

  • Anyone who needs ethical, sustainable marketing help. Think small business owners, creatives, or brick-and-mortar shops who are ready to level up.

  • Not at all! Whether you’re a current client, a past customer, or just someone who loves what we do, you’re welcome to refer people.

  • Email us here

    See more info about our referral program here.

Let’s Stay in Touch