How SWOCO Studio Helps Businesses Grow Without the Burnout
I guess an intro post every once in a while isn’t a bad thing
…since there seems to be new people here every week. I’m Kelly (but you can call me Kali), and I run SWOCO Studio with my husband, Mike. We’re a husband-and-wife marketing duo who work closely with business owners to build sustainable growth strategies without the stress of constant online stress. If we were chatting over coffee right now, I’d start by telling you this: We’re not some big agency. It’s just the two of us, plus a solid community of online service pros (aka friends we met on Threads and Insta) we can pull in when needed. We’ve built SWOCO intentionally small so we can give our clients the attention they deserve. At any time, we work with fewer than 10 businesses because we want to know your goals inside and out—not just your business goals, but your *life* goals, too.
Back in 2018, we opened a little shop called Foxx and Luna. It started as a hobby—a side income kind of thing. We both had jobs, and it was fun to play around with selling fun holistic stuff. Then our first son was born, and everything shifted.
He was diagnosed with a rare genetic condition called X-linked adrenoleukodystrophy. We were looking at the possibility of extended hospital stays, treatments, and a lot of uncertainty. Suddenly, Foxx and Luna went from being our side hustle to our full-time thing. It gave us the flexibility we needed to be present as a family.
Thankfully, life threw us another curveball—this time a good one. Our son remains non-symptomatic to this day. But by the time our second child was born, we realized running a retail shop needed to pause so we could focus on our kids. We sold Foxx and Luna in 2022 and turned our business focus to something that had been growing quietly in the background: marketing.
People started noticing the marketing I was doing for Foxx and Luna. I loved it—creating campaigns, designing visuals, showing up organically. It was constant creative flow. Business owners began asking for help, and before I knew it, we had a handful of clients with marketing or business coaching.
For a few years, we did a lot of social media management. But honestly? It wasn’t fulfilling. Social media is exhausting—for us and our clients. I knew there had to be a better way to market businesses without burning people out or gluing them to their phones. In 2022, we shifted our focus to SEO, blogs, and paid ads—the strategies that create sustainable growth. No b.s., no endless content calendars, just solid marketing foundations that work for the long haul. And in 2024, we took the leap to drop social media management entirely and fully embrace our **Rooted and Rising** package.
What Makes SWOCO Different?
At its core, SWOCO is about balance—something we’ve learned to value deeply in our own lives. We believe business owners deserve strategies that support their goals without sacrificing their peace of mind, creativity, or family time.
We’ve worked with all kinds of businesses—dentists, real estate agents, fine jewelers, carpenters, artists, e-commerce brands, chiropractors, and more. What ties them all together isn’t the industry but the people behind them. Our clients are empathetic, creative, and open-minded. They’re not afraid to think differently and trust in strategies that prioritize sustainable growth.
It doesn’t matter if you’re selling handmade jewelry, running a local service business, or scaling a consulting agency. If you’re ready to step away from burnout and into balanced growth, we’re your people.
Let’s be real—you don’t just want another vendor. You want a partner who gets what you’re building and actually *cares*. That’s what we offer. When you work with us, you get both of us, 100%. We keep our client list small so we can give you our undivided attention.
Here’s a little peek into how we approach things:
1. We Build Foundations First
Our signature service, **Rooted and Rising**, is all about creating strong marketing foundations. We focus on:
- SEO: Making sure your website gets found by the right people (without paying for every click).
- Blogs: Driving traffic and showcasing your expertise with content that matters to your audience.
- Paid Ads: Connecting with the right audience and converting them into loyal customers.
No bullsht, no quick-fix promises—just steady, intentional growth.
2. We Get in it With You
Whether you’re launching a holiday campaign or trying to scale to $50K in monthly ad revenue, we’re there with you every step of the way. For example:
- One of our clients was gearing up for this year’s holiday season. Her website wasn’t cutting it- literally SO SLOW and not converting because cashing out was a pain in the butt, so we helped her migrate it to a platform that was easier to use—and we did it in under a week. Now, we are continuing building her foundation with optimized, well-written blogs, landing pages and collections as well as supporting her socials with coaching.
- Another client is scaling her business to hit $50K in monthly ad revenue. She’s done an incredible job creating irresistible offers and assets, and we’re making sure her ads work seamlessly to support her goals. This means checking her ROAS, making adjustments and creating new ads a few times each week.
We’re not just handing you a strategy and wishing you luck. We’re in the weeds with you, testing, optimizing, and cheering you on.
3. We Keep Things Personal
We don’t do one strategy fits all. Every business is different, and we take the time to understand yours inside and out. We will communicate in the way YOU find best- text, email, voice note, telegram, video chat. Everything we do for you and with you is posted in a shared Google drive so you always know what it going on.
And while it’s just the two of us running SWOCO, we’ve built a network of talented copywriters, graphic designers, and other experts who share our commitment to doing good work. When your project needs an extra set of hands, we’ve got you covered.
Why We Do It
When we sold Foxx and Luna, it wasn’t because we didn’t love it—it was because we needed to create a life that worked for us. Running a retail shop taught us so much about what business owners face daily—the juggling, the stress, the uncertainty.
We also learned what *works*. Marketing doesn’t have to be chaotic. It can be intentional, thoughtful, and aligned with your bigger goals.
For us, this business is about more than making a living. It’s about helping people like you build something that lasts—something that gives you the freedom to live the life you want.
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A Little About Us
If you’re curious about who we are outside of work, here’s the quick version:
- I’m Kelly (Kali). Half my astrological chart is Capricorn (structure, strategy), and the other half is Pisces (creativity, intuition). I’m a manifester, which means I thrive on starting new ideas and helping others bring their visions to life.
- Mike is a Libra-Cancer manifesting generator. He’s the big-picture dreamer who always has 10 ideas percolating at once. He’s also a whiz with tech, data, and operations.
- Together, we’ve built a business that reflects the best of both worlds—vision and execution, creativity and strategy.
When we’re not working, we’re wrangling two kids, chasing after our very opinionated dog, and dreaming up what’s next for SWOCO Studio (and maybe sneaking in some reality TV).
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We know marketing can feel overwhelming. We also know it doesn’t have to be that way. Whether you’re scaling a service business, running a retail shop, or selling your art online, we’re here to help you grow sustainably—without the stress.
If you’re ready to take your business to the next level, let’s talk. We’d love to help you build a foundation that lasts.
