Marketing advice is everywhere, but most of it feels like it was written for someone else (someone who doesn’t consider energy at all). Maybe it’s designed for businesses with massive teams or endless resources. Maybe it assumes you love living your entire life on social media. Whatever the reason, it’s easy to feel like the typical playbook just doesn’t fit.

If that resonates, you’re not alone. Many business owners, especially creatives, introverts, and non-traditional entrepreneurs, feel overwhelmed by rigid plans and pressure-filled advice. Marketing doesn’t need to be like that. It can feel aligned, approachable, and even enjoyable when it reflects your unique voice and values.

I want to talk to you about what marketing looks like when it works for you, not against you.

Why Typical Marketing Advice Sucks

A lot of marketing advice comes with unrealistic expectations. Post every day, dominate every platform, write long blogs every week, and throw in some perfectly polished video content while you’re at it. That’s a full-time job on its own, and it often leads to burnout or frustration.

The problem with these strategies isn’t just that they’re overwhelming. They’re also one-size-fits-all, ignoring the individuality of your business and audience. Your dream clients don’t want generic tactics or trends. They want to connect with a person or brand that gets them.

You wanna know what I really think? Marketing that feels forced doesn’t work. People can sense when something isn’t genuine.

A Simpler Approach aka MY Approach

Instead of trying to do it all, focus on small, intentional actions that reflect your energy, your audience, and your goals. Marketing becomes manageable when you break it down into smaller tasks that feel achievable, even on your busiest days.

This approach creates space for authenticity. You’re not just creating content for the sake of it. You’re making meaningful moves that build trust and connection.

The Microdose Marketing™️ method is built around this idea. It focuses on small, actionable steps that add up over time, creating a marketing foundation that feels aligned and sustainable.

What Small, Intentional Marketing Looks Like

I just really don’t think it’s about rigid schedules or chasing every trend. It’s about showing up in ways that work for you.

Here are a few examples of small, intentional moves:

• Updating a single section of your website to make it clearer and more inviting.

• Writing down three questions your audience might search for online and brainstorming ways to answer them.

• Sharing a quick post on social media that speaks to a common pain point your audience experiences.

Each small action moves you closer to your goals. Over time, they build momentum (and discipline) without leaving you feeling drained or overwhelmed.

Why It Works

This approach works because it’s rooted in alignment. Instead of trying to be everywhere or everything, you focus on showing up in ways that feel true to you and valuable to your audience.

Small actions also create consistency. You don’t need to tackle everything at once. By focusing on one thing at a time, you’re building a foundation that supports your business long-term.

Who Benefits Most from This Approach

If you’re someone who values connection over utter bullsht + deception and wants a marketing strategy that reflects your unique style, this approach is for you. It works especially well for creatives, healers, and entrepreneurs with non-traditional businesses.

You’re not trying to go viral or reach millions of people. You’re building a business that feels sustainable, authentic, and aligned with your values with a community who appreciates that.

A Resource for Sustainable Marketing

If you’re looking for a way to implement this, the Microdose Marketing™️ Workbook was created for you. It’s designed to help you build a marketing foundation through bite-sized exercises that fit into your life and your energy.

Each exercise takes just 15 minutes, focusing on areas like SEO, content strategy, social media, and creative confidence. It’s not about doing more. It’s about doing what works.

Where to Begin

Start small. Update a single headline on your website to better reflect what you offer. Write a short post that answers a common question your audience has. Take one small step and see how it feels.

Progress happens in the small moves. You don’t need to have everything figured out to make an impact. The people who need your business are already searching for what you offer. We have an ongoing series over on instagram where we share ideas for these little tiny exercises.

Building Confidence in Your Marketing

When you stop trying to do it all and focus on what matters, you create space for marketing to feel like a natural part of your business. You don’t need to chase every trend or force yourself into strategies that don’t feel right.

With a clear foundation and intentional steps, marketing becomes less about following the rules and more about connecting with the right people.

If you’re ready to explore this further, the Microdose Marketing™️ Workbook is now available to download. It’s packed with exercises designed to help you simplify, strategize, and stay true to your voice.