Marketing doesn’t have to feel overwhelming or out of reach. We encourage small, intentional steps that align with your business and energy. Whether you’re reworking your website, brainstorming social posts, or connecting with your audience authentically, this method helps you build a sustainable foundation without burnout.

It was one of those weeks where the wins and the challenges come hand in hand, testing your patience, your boundaries, and, honestly, your sanity.

If I’ve learned anything from running a business while raising two kids, homeschooling, and trying to keep some semblance of balance, it’s that you can’t do it all. You can’t hold onto everything, and sometimes the right decision is also the hardest one.

Ever wonder why you keep seeing ads for that pair of shoes you looked at once? That’s retargeting ads in action. Retargeting, also known as remarketing, targets people who’ve previously visited your website but didn’t make a purchase. These ads follow users around the web, reminding them of what they’re missing out on. My personal favorite obsessive retargeting brands? Amazon and Halara. I mean, they REALLY figured this shit out.

You have read like 600 articles on SEO and you still aren’t sure what it is, but that’s fine. Everyone keeps telling you to “make sure you use keywords” and “make sure you do updated keyword research” but you don’t even know what that means. In short, the “algorithm” (aka the tech that determines what to show you) on social apps AND Google both work similarly in that you will be connected with other people who have stuff in common with you.