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Creative Marketing Techniques Kelly Medeiros Creative Marketing Techniques Kelly Medeiros

WTF is Paid Ads Management and Why Should Holistic Business Owners Care?

Organic reach is great, but who has 12-18 months to START seeing growth? Enter paid ads management. It's like a fast pass at Disneyland, getting your business in front of the right people at the right time. Paid ads management involves creating, managing, and optimizing targeted advertising campaigns on platforms like Google Ads, Facebook Ads, and others. It's all about getting your business in front of the right people at the right time.

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Sustainable Marketing Strategies Kelly Medeiros Sustainable Marketing Strategies Kelly Medeiros

What are retargeting ads?

Ever wonder why you keep seeing ads for that pair of shoes you looked at once? That’s retargeting ads in action. Retargeting, also known as remarketing, targets people who’ve previously visited your website but didn’t make a purchase. These ads follow users around the web, reminding them of what they’re missing out on. My personal favorite obsessive retargeting brands? Amazon and Halara. I mean, they REALLY figured this shit out.

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